Woodward Design

Brian Webb Dance Company 2014/2015 Season

December 23, 2014

Brian Webb Dance Company Brochure

Brian Webb Dance Company Brochure

Brian Webb Dance Company

Brian Webb Dance Company Playbill

Brian Webb Dance Company Postcards

The creative for 2014/2015 Brian Webb Dance Company features bright colours and hand rendered type that was created in studio. The brochure folds out showcasing each of the 6 dance companies. The back side showcases the dancers from Les Ballets Jazz de Montréal in a full size poster.

A variety of promotional pieces were created, above is the season brochure, playbill, and show postcards.

Rachel Beyer

Adsotively! Vintage Ads from Edmonton

November 27, 2014


We have officially launched Adsotively, a blog dedicated to showcasing vintage ads from Edmonton. From the Royal Alexandra Hospital archives we have collected ads from yearbooks as early as the 1930s. Lots of exciting things still to come! Follow this project here! A special thank you to the Edmonton Heritage Council for providing us with a grant to spearhead this project.

Rachel Beyer

ESO Symphony for Kids

October 24, 2014





These are a new series of illustrations for the Edmonton Symphony Orchestra, Symphony for Kids program! Many fun steps came out of this project, including a photo shoot on the Winspear centre roof with the symphony artist in residence, Lucas Waldin, dressed as a superhero in the wind. Lucas in the main character in all of these illustrations.

If you want to see detail shots of the illustrations or interested in how they are made, visit amandaschutz.com

Amanda Schutz

ASEBP Health & Wellness

October 9, 2014






Check out the 2014-15 ASEBP Day Planner! We have worked on this project for a few years now, this year being a stronger focus on health and wellness. Lots of illustrations of food and exercise, along with areas where the user can fill in ideas and goals related to health.

With a delicious deli and bakery just below our studio space, it might be high time that we do our own intake assessment :D

Client: Alberta School Employee Benefit Plan

Amanda Schutz

Harvest Celebration 2014

September 17, 2014




Delicate, ornate swirls of gold ink are the name of the game for the 2014 Harvest Celebration creative. This will be the fourth year Woodward Design has worked with the Lois Hole Hospital for Women in the look for this event.

The event is this weekend, and it sold out early! Proceeds raised from Harvest Celebration 2014 will support the Allard Hereditary Breast and Ovarian Cancer (HBOC) Clinic at the Lois Hole Hospital for Women.

Amanda Schutz

Northern Light Theatre 2014-15 Season

September 16, 2014






This season at NLT, the overall theme is transgender. Each show is cast as two people. The creative has been illustrated (in-house) around these characters and specific themes of each show. The season brochure opens up in such a way that with each show, the two characters are facing off to each other. The photos show you how the brochure folds open :)

We also designed a complete overhaul of the Northern Light Theatre website, in preparation for an upcoming anniversary season next year. Special thanks to Ross at Oops! Design for programming the website!

Amanda Schutz

Platypus Theatre Identity

September 12, 2014


We created a new logo/identity for Platypus Theatre, based out of Ottawa, Ontario.

Researching for this logo was so much fun. Platypus are strange and NEAT! Especially the babies. If you have a hour to spare, we suggest you learn about them by watching this nature documentary on the Platypus.

Amanda Schutz

RAHF School of Nursing

September 10, 2014



We are pleased to share a unique project we developed for the Royal Alexandra Hospital Foundation. This is a direct mail campaign targeted to the alumni of the RAHF School of Nursing. For the creation of these pieces, we were given access to the nursing photo and yearbook archive.

We found amazing photos of nurses who studied in the school, hand written notes, medical textbooks, yearbooks, certificates with hand made calligraphy… really it was like a gold mine for designers who like old things. In an industry with whirlwind projects and aggressive deadlines, we often have to rely on stock photography to communicate within a design. The images we were able to use for this project are real graduates of the program, which truly gives the design more meaning.

This project has further evolved into a design research grant for the Edmonton Heritage Council. The funds will be used to research, document and share Edmonton vintage advertising campaigns online. Thank you to the Royal Alexandra Hospital Foundation for collaborating with us on this project!

Amanda Schutz

U of A Extension Brochures

September 9, 2014




We created a series of programming brochures for the U of A, Faculty of Extension.

Lots of yummy colour, typography clusters and a little bit o’ spot varnish accent, too :D

If you like Gist (the slab font we used in this project), you can get it for 50% off if you purchase the whole collection at myfonts.com!


Amanda Schutz

Professional Arts Coalition of Edmonton (PACE)

September 4, 2014

Hello everyone! If you are an Edmonton based arts organization or artist, consider becoming a member of PACE. We worked with PACE to rebrand and recently designed/produced the new PACE website. Check it out:

Professional Arts Coalition of Edmonton (PACE)

Amanda Schutz