Woodward Design  
 

The local creators

January 6, 2012

Great photo project: The Local Creators.

Jacqueline Jaszka meets the locals in her San Francisco neighbourhood by featuring what her neighbouring businesses are creating.

The studio above is three fish studios – love their space!

Amanda Woodward

New WD for 2012

January 2, 2012

Happy New Year to our clients, collaborators and friends!

We realized we never really shared pictures last fall of our new studio that we moved into a couple months ago.

Here’s a peek, along with a sneak peak of our new branding on the signage that was recently installed :) You can see more pictures on flickr.

Our studio is bright butter yellow, the perfect colour for optimism. We wish you sunshine and happiness for 2012!

Amanda Woodward

New work, Y’all

December 8, 2011

Just a couple photos from some signage and environmental graphics we’ve been working on for our client, Liquor Depot!

This particular store we finished recently was in Kentucky. They love their Kentucky bourbon. We visited them this week and joked with the staff about adding y’all on the signage :) Is that like puttting ‘eh’ on signage in Canada? Cliche…

Amanda Woodward

Grant Bailey colour lecture

November 23, 2011

Upcoming event – FREE Grant Bailey colour lecture (December 1)

ABN is excited to invite Grant Bailey to share his colour expertise. This event is FREE to our ABN Members . Please RSVP as seating is limited.

GDC Alberta North presents

Grant Bailey, prepress colour specialist
Thursday, December 1, 2011 at 7:00pm
SNAP Gallery (10123 – 121 Street, Edm, AB)
Light refreshments and cash bar available

FREE to GDC members. Seating is limited so please RSVP to admin.abnorth@gdc.net by November 28, 2011

We gratefully acknowledge Rhino Print Solutions for sponsoring this professional event.

Grant Bailey is currently the Vice President of Prepress at Rhino Print Solutions. He brings 30 years of industry experience, 25 of those managing prepress and scanning teams. His specialities are image manipulation and colour correction, colour management and press fingerprinting, and PDF workflows. For the past 5 years, he has been an instructor at BCIT, teaching into the GTEC, and MDIA programs. He has written a new 6 week program called MDIA 1144 Practical Colour Management that has become a prerequisite for several of BCIT Media programs and has also created the 6 week MDIA 2012 Digital Darkroom program, and GTEC 2180 Image Manipulation and Colour Correction that is an 18 week course geared towards students entering into the print industry. He will share his real world experiences about the practical sides of colour management, the realities of getting results, what it takes to be successful, and why there is a tolerance required for variance inherent in all manufacturing processes.

Amanda Woodward

Sprinting in design

November 22, 2011

I’ve been teaching Corporate ID & Self  Promotion to Macewan students this Fall/Winter. We’ve been doing many different fun things, one of them being quick workbook exercises at the beginning of each class to push creative thinking. I thought I would start sharing some of them! Many of them are inspired from the book Graphic Design Thinking: Beyond Brainstorming by Ellen Lupton.

Here’s one on an exercise called ‘sprinting’… let me know if you give it a try and if you had fun :)

WORKBOOK EXERCISE #9 - SPRINTING

Designers sometimes get stuck in a routine of working. When seeking a new creative approach, we can feel paralyzed by the range of choices and possibilities. Sprinting is a technique for breaking your own habits by forcing yourself to come up with a new visual solution in a fixed timeframe. When timeframes are short, designers often feel more comfortable taking risks and trying alternatives. Each concept becomes less precious, easier to explore and discard. How to sprint:
1. Set parameters – Define what you will tackle: quick posters, type treatments, spot illustrations, etc.
2. Warm up – Flip through some magazines or books, quick sketching for 5 minutes
3. Plunge in - Work quickly and without over thinking
4. Decision time – Pick your faves and share!
Your task: Sprint in a twitter typographical series. Size your type treatments within in a 4” x 4” space. Do as many as you can and print off your favourites on an 8.5 x 11 sheet. Trim them out and place them on the crit wall for sharing and discussion. Spend one hour creating a series of typographical vignettes based on quotes from the following twitter feeds:
Amanda Woodward

Keep fighting the good fight

November 10, 2011

This is a great campaign by DDB. I think all of us creative types can relate to these :)

Creative Credits:
Agency: DDB New York
CCO: Matt Eastwood
CD: Menno Kluin
Copywriter: Aron Fried
Art Director: Carlos Wigle
Designer: Juan Carlos Pagan
Illustrator: Rami Niemi
Print Production: Leslie Silver
Art Buyers: Carol Brandwein, Jane Piampiano

Via Designworklife

Amanda Woodward

UV Varnish Love

November 8, 2011

Making this beautiful with a UV varnish, one business card at a time… :)

Clients Featured: Alexis Kienlen (writer) and Infused Studios (photographers)

Amanda Woodward

Love your logo in grayscale

October 12, 2011

A few logos we’ve designed in the past 6 months that shine best in black and white.

I’m teaching logo design to Macewan design students this term and we’ve been having lots of discussions about how logos should be conceptualized and executed. One of the many considerations that has come up is how the logo will work in black or grayscale. We often present our concepts that way initially so the client can see our ideas in the purest form, without any sort of colour preferences getting in the way.

So, I’m making them work through this process as well :)

Amanda Woodward

Harvest Celebration

September 29, 2011

A few pictures of the Harvest Celebration, a fundraiser for the Lois Hole Hospital for Women!

We created the branding, print collateral, signage and a fancy take away cookbook.

The client emailed us yesterday and said not a single cookbook was left behind by the guests :)

Amanda Woodward

Retro Muppet Posters

September 19, 2011

Check out these Muppet concert posters by Michael De Pippo

Janice

Retro Muppet Posters by Michael De Pippo!

Amanda Woodward
Woodward Design blog - The Birdhouse