Woodward Design  
 

Thoughts on Icograda

May 3, 2010

We had a great time in Vancouver, learning about the value of design (or rather, design currency).

Things that stuck with us from the Icograda conference:

- We (as designers) are culture makers

- In design, we can balance traditional values with contemporary lifestyle in a beautiful way

- The value of design is in feeling

- Let’s cultivate cultural richness rather than financial richness

- Designers need to redesign themselves constantly and with enthusiasum

- Embrace Delight, wonder, craft, curiosity, imagination,and  joy

Amanda Woodward



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