Sirius.ca, Discover Again
November 25, 2008
I love the feeling evoked by the new Sirus.ca ‘Discover Again’ ad campaign. The campaign, developed by BBDO Toronto and Proximity Canada, features a slowly, building music track and, for me at least, does a great job of capturing the joy of discovering something new.
…and perhaps more important, in this case, I dig the song. While modified for the ad, it would appear to be “The Blueprint” by Fear of Music, although it also shares some similarities with “Breathe Me” by Sia. Regardless the ad has proven its point, and I am thankful for the new discoveries.
I LOVE this commercial… makes me feel good, excited, exhilarated… thank you for posting… and if the creators ever see this… SERIOUS KUDOS from a guy who hates commercials that are predictable, boring, idiotic and a life drain (99% of commercials are)… This is a commercial I never tire of. It is now on youtube… the song is The Blueprint, as mentioned above.
Intelligent ad making.