you thought new coke was bad…
November 10, 2008
There’s been plenty of commotion surrounding the new Pepsi redesign by Arnell Group. The updated logo and packaging has a lot of designers up in arms. You can check out some of the design community reaction over at Brand New or The Dieline or from a whole slew of other sites out there.
Personally, I think it will be interesting to see how the rebrand affects their sales and brand loyalty. The infamous New Coke only lasted 77 days before Coke Classic was reintroduced…will the Pepsi rebrand crash and burn as well?
